Mayo Clinic’s Cris Ross and Cleveland Clinic’s Ed Marx were longtime friends. This friendship helped them cope when they both were diagnosed with cancer. As they began their journey into healing, they agreed to co-author a book based on their revelations as cancer patients and healthcare executives.

The Patient Experience Turned Upside Down is set to release in 2024, but their research and writing, to date, have already revealed key findings that will benefit all health systems as they adopt a more consumer-focused approach to care. Ross will share these findings and why they are critical to your organization’s future.